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If you do not get this newsletter, you may want to, it is free. Yes,they have a service they are selling, but the newsletter is filled withpractical advice and good links. I have highlighted in bold-red onesuch article.

THE BOOK MARKETING EXPERT NEWSLETTER! A newsletter all about SUCCESSFUL publishing and POWERFUL promotion. August 6, 2009 Issue #201 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ in this issue -- Note From The Editor -- Savvy SEO: What is Anchor Text and Why it Matters -- Featured Article - Why Your Book Isn't Selling -- Blogger LinkUp-- AME-University: Book Marketing, Publishing, and Internet Marketing classes-- Making Money Online-- Book Bits and Bites-- Voicemail Savior-- Top Seven Media Fallacies-- How to Look Good Online-- Got Blog?-- Tune in to The Publishing Insiders-- Don't Miss Out on This Twitter Contest!-- It's Time to Promote Your Book-- The First Annual Self-Publishing Book Expo-- Achieve Publishing Success With Our Products-- Twitter Tip: TweetSum-- Twitter Tip: Tweet Stalk-- Reader Tip!-- WHO ARE WE-- ------------------------------------------------------------

Penny C. Sansevieri, Editor penny@amarketingexpert.com

Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.

You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out,please scroll down to the bottom of this newsletter.

Note From The Editor ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

I just returned from BlogHer (which I stillneed to blog about) and all I can say is wow,what a great conference. Bloggers everywhereand goodies for all the bloggers, too (yes, Igrabbed a few). I got to have a fab dinnerwith AME's COO Paula Krapf, who is based inChicago. It was a great event, keep checkingour blog for updates.

You know, it seems that authors andpublishers are eager to blame the sloweconomy on fewer book sales and maybe I'mjust an optimist (which anyone who knows meknows I am), but it seems that during downtimes people want more entertainment. Sowhat's the reason your book isn't selling? Itmight not have anything to do at all with theeconomy. You might just need to dig in andget more creative, and also consider thateach day there are 1,100 books published inthe US. Yeah, that's a lot. But don't letthat number discourage you. This week we'retaking a creative look at how you can succeedregardless of economy or number of bookspublished!

Thanks for being with us for another issue,we hope you're enjoying the summer as italready starts to wind down. I don't knowwhere the time has gone, but we're thrilledyou're here, and we hope you learn a lot fromthis issue!

Wishing you continued publishing success,

Penny, Paula, Susan, Alex, Nancy andeveryone at Author Marketing Experts, Inc.

Follow me on Twitter: http://twitter.com/Bookgal.

PS - If you're a reviewer reading this, andyou'd like to review Red Hot InternetPublicity, send me an email and a link toyour blog and we'll get you a copy!

P.P.S. Check out our blog!

We offer great tips and insights, such as:'Seven Ways to Jump on Breaking News and GetYou (and Your Book) into the Conversation:'

http://amarketingexpert.com/ameblog/?p=916

Savvy SEO: What is Anchor Text and Why it Matters ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you ask any Search Engine Marketing Expertthey will tell you the importance of anchortext. What is this exactly? It's thehyperlinked text that you click on to followa link. Most people overlook this text, usingwords like "click here" or other nebulousterms. If used correctly, anchor text canreally help with your site ranking. It's notthat difficult to implement really, you justneed to understand a few basic concepts.

First, anchor text should be descriptive. Itshould describe the link you're sendingpeople to using keywords that reflect thepage you're recommending.

Second, if you know the high traffic keywordsfor your market you can use those as well todescribe the link (but only if the keywordsrelate to the page you're sending visitorsto).

Third, knowing where to use anchor text isalmost as important as the text itself. Allexternal links should be anchor text, butoften web designers forget internal links(i.e. links leading to pages within yoursite) although they are equally as important.Your home page is also critical for anchortext links. If you have a blog (and youshould) make sure that any article, web siteor blog you reference has anchor text in thehyperlink.

Creating these hyperlinks is easy, especiallyif you're using them in a blog. Most blogsoftware have some very simple one-clickanchor text creation widgets.

So take some time and go through your site,make sure that anything you have hyperlinkedis anchor text. Stay away from nebulous termslike "click here" or "follow this link"because you won't get picked up by searchengines that way. Make sure the text isfocused and specific. How long can anchortext be? It doesn't have to be long, but ifneed be, it can be multiple words. Keep inmind that as long as the words are relevantto your topic, the anchor text verbiage isall that matters.

Featured Article - Why Your Book Isn't Selling ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Over the past several days, I've fielded anumber of calls from authors frustrated withtheir progress. "Nothing is happening", "Am Idoing this right?" and "My book isn'tselling" are some of the biggest complaints Ihear when authors are marketing on their own.Especially now, when we feel the pressure tomake every marketing effort count, marketingeffectively is becoming more of a concern.Authors like to blame it on the downturn inthe economy but the truth is, books are a lowdollar item and likely to sell better overthe holidays than the spiffy new iPhone. Sohere's a little reality check, mixed withsome inspiration and a few ideas to hopefullykick start your momentum! 1) Goals: it's good to have them but makesure they are realistic. If you're notsure, ask someone who can be objective.(We're here to help, email us at info@amarketingexpert.com if you havenowhere else to turn for an honest answer).Yesterday I was speaking to an author who wasreally discouraged she hadn't met her salesgoal for the year. She had set herself a goalof selling 20,000 books. Now that's a greatnumber to aspire to, but not a realisticfigure. Why? Because it was her first book,because she self-published it and because shedidn't have a distributor in place and didn'thave a platform. All of these things arefactors to consider when setting these typesof goals. What's more realistic? Well, itdepends on your market, but 2,000 to 5,000especially if you're starting out is a muchbetter target. Keep in mind though, that ifyour book has limited distribution, thisnumber could drop drastically.

2) What's your plan? While settinggoals is important, it's equally important tohave mini-goals or milestones that you canreach and check off your list. I outline mybig goal, let's say it's finding atraditional publisher for my book, and then Ioutline the hundreds of mini-goals I need toreach before I can even be considered by amainstream house. When you work your goalsetting this way, it will feel like you areaccomplishing things because you are. Sooften the larger scope of what we do iscomprised of micro-efforts, things that mightgo unnoticed and unseen if you don't writethem down or somehow keep a log of them.

In all the years I've worked inmarketing and publicity, the single mostdiscouraging thing is when you do a millionpieces of invisible work and don't keep trackof it. Make a roadmap: you would never drivefrom San Diego to New York and not have amap. Much like a trip from West to Eastyou'll need a map to keep you on track. Itdoesn't have to be formal, just a list ofthings you want to accomplish today, thisweek, this month and the next six months.Keeping yourself on track will keep you onthe right road, if not you could end up beingsomeplace you never planned on. Like Peoria.

3) Am I doing the right thing? No onemarkets well in a vacuum, so if you havequestions, get answers from someone youtrust. You might be doing all the rightthings, but it might just be a matter oftiming, patience, effort, and oh, did Imention patience? The important thing is toask someone in the industry and someone whowill give you honest feedback without tryingto sell you their stuff.

4) Brainstorm and get creative: again,no one works well in isolation so get outthere and brainstorm with people who are in asimilar situation. If that's not possible,then start attending classes whether inperson or teleclasses - we offer these,they're totally free: authors@amarketingexpert.com. The pointis, get out there and start those creativejuices flowing or just sit with a speaker youlike and get inspired. Re-ignite your campaign.

5) Reevaluate: if you keep hitting abrick wall, it's time to reevaluate yourmarketing. Are you hitting the right targets?Are you going after your niche market or areyou shooting too wide? Are you spending timeand money on things that aren't leveragingresults? If so ask yourself why? Are youdoing it because everyone else in yourwriting group is? Ask yourself some criticalquestions.

6) Stuff only works if you do a lot ofit: whatever you focus on, you should planto do it consistently. If you blog, blogconsistently. Radio? Same thing. Get yourselfin a social networking site then be social.Don't "dabble" - someone once told me they'vedabbled in this and that. Trust me, dabblingdoesn't work. Diving headlong into marketingdoes.

7) Put a lot of lines in the water: Idon't fish, so I'm not sure where thatanalogy came from, but you get the idea. Puta lot of stuff out there. Don't just blog andexpect that to be your singular source ofmarketing. Blog, social network, do radio ifit's appropriate to your book, do talks, bookevents, network, and go to conferences.

If you do nothing, expect nothing:your book is not the field of dreams, if youwrite it people won't just beat a path toyour door. Get yourself out there, dowhatever you need to market the book. Sendingpostcards to your mailing list might get youa few "Hey, great to hear from you" emails,but it won't sell books. Surprisingly enough,most authors don't sell but a few books totheir immediate social circle. Break out ofthat circle. Mom can only buy so many of yourbooks. I queried this on my Facebook pageearlier, and someone responded by saying thatshe's frustrated that her clients don'tmarket the books they publish. Hmmmm.

9) Realism will keep you sane: thetruth is that unless you get a ticket to hershow, you'll probably never meet Oprah.That's ok. There are a million other thingsyou can do instead of sitting by the phonewaiting for her to call. Realism will notonly keep you sane, it'll keep you on target.Having dreams is a great thing, everyoneshould have a dream, but realism will keepyou from being discouraged and keep yourmarketing momentum on track.

10) Don't throw money at somethingjust to feel like you're doing something:throwing money at a problem isn't always agood thing; in fact, sometimes it's the worstthing. If you're going to invest in yourmarketing (and you should), make sure you'reinvesting your money wisely. There are greatdeals out there, but some of them are a wasteof your time and certainly, your money.

Make investments wisely. I've knownauthors to blow through a $5,000 marketingbudget $99 at a time and still have nothingto show for their efforts. Also, while it'stempting and easy to do, don't place ads. Ads(especially online) don't work. Media blastsaren't recommended either. It's tempting, Iknow. Blasting thousands of media at one timewith your message should result in something,right? Not always. Be smart with yourmarketing dollars. If you're blasting themedia, ask to see the media targets first.You don't want to be pitching your romancenovel to Car and Driver.

So what's the solution to all of this? Hereare some guidelines to help you navigate thismarketing and PR path:

1) Become part of the conversation,wherever that conversation exists. If yourbook is a New Age topic, go to web sites,blogs, and even consider attending someconferences. If you're following blogs,comment on those blogs, get to know the bigbloggers out there. If you have a socialnetworking site work it, make friends,comment, be helpful.

2) Don't get into the Internet with theidea you'll make a lot of money. Getonline and be helpful, the money will follow.If you do it in reverse you'll have a veryshort-lived time online. Offer tips, link toother blogs or web sites you find helpful.Offer guidance, insight, wisdom, inspiration,whatever works for your market.

3) Want to sell books? Then go forexposure. Repeat after me: marketing andPR doesn't sell books - it gets you exposure.Exposure gets you an audience, and anaudience gets you book sales. Whatever effortyou're going to put into your book,understand it's for the exposure, not forsales. Much like point #2, if you attack yourmarketing with the idea of selling books,you'll be disappointed. If you tackle it withthe idea of gaining exposure, you'll bepleasantly surprised, and it's likely thatbook sales will follow.

4) When you make up your list of things todo to market your book, ask yourself what cangive you the best exposure. That's one ofthe reasons I love the Internet, because theexposure is limitless. Don't go for flash inthe pan marketing ideas, go for substance.

5) Having 35 social networking accounts isonly a good thing when you use them all.People ask me how many social networkingpages should they have, I say: how many canyou manage? If you can't keep up 35 pages,then start with one and go from there. Betterto have one very active page than a bunch ofpages that are blank.

6) Do one to five things a day to marketyourself and your book. Keep on trackwith your marketing efforts and stay in themarketing "zone" by crafting a list that letsyou chip away at your goals, one goal at atime.

7) Please, please, please get a website. It's your 24/7 sales tool andshould be one of the first things on yourlist of must-do marketing tasks.

Get help from a professional youtrust. I know you're loving this "goingalone" thing, but let's face it, at somepoint it might make sense to bring in aprofessional who can help you, someone youtrust who will give you a straight answer andgood, solid advice. Stay away from anyoneoffering guarantees in sales. This is a hugered flag, no one can predict this, nor cananyone predict a bestseller.

The more you can approach your marketing planwith goals, a dash of realistic expectationsand a lot of hard work, the more successfulyou'll be. The truth is there are hundreds ofthousands of books that get published eachyear that end up dying a quiet death due tolack of focus, goals, and exposure. Getyourself on a path and then find a manageableplan that will work with you, not against you!

Blogger LinkUp ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Blogger LinkUp is the creation of CathyStucker, the Idea Lady.

This is a free service that is all abouthelping bloggers - or anyone who wants tocontact bloggers.

You can:

* Request guest posts

* Request sources for interviews andround-ups

* Offer guest posts to bloggers

* Offer products to bloggers for review

Who Should Join? You should joinBlogger LinkUp if you are:

* A blogger who uses guest posts to fill inwhen you are away or just want to give yourreaders another point of view

* A blogger or web site owner who wants toget links and exposure by writing guest posts

* A blogger who does interviews or round-uparticles and needs sources

* A representative of a company that wants toget your products reviewed by bloggers

* A PR person, publicist or social mediaconsultant who helps clients with any of theabove.

Here is how it works: Join the Blogger LinkUplist and you will get emails once or twice aday, Monday through Friday. These emails willlist bloggers looking for expert sources,requests for guest posts, bloggers and webmasters offering guest posts, and PR reps andothers seeking reviews of products. When yousee a request that you can fulfill, justrespond directly to the requester.

Have a request of your own? Simply submit arequest, and it will be forwarded to thelist.

Blogger LinkUp

http://www.bloggerlinkup.com/

Email Cathy Stucker: cathy@idealady.com

AME-University: Book Marketing, Publishing, and Internet Marketing classes ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ These free teleclasses from AME-Universitymay be just the thing to get your bookmarketing savvy ramped up! A new class listis coming soon so be sure to check it out! Red Hot Internet Basics w/ PennySansevieri

When: Thursday, August 13, 4:00 pm - 4:30 pm

Description: If the idea of blogging,podcasting, and vlogging has your headspinning, you'll love this class! We'll lookat easy ways to start a blog or podcast andtricks for keeping them going. Did you knowthat most bloggers or podcasters only keepthe momentum going for a month? This class willshow you simple things you can do so younever have to worry about running out ofideas or ways to market yourself!

Red Hot Web 2.0 Tricks to Sell MoreBooks!

When: Thursday, September 10, 4:00 pm - 4:30pm

Description: You've heard the term "Web 2.0"but can it really help you sell more books?You bet it can, and this class will show youhow. Packed with tons of information andsuper simple things anyone can to do getthemselves into the Web 2.0 marketing world,you'll walk away with fun ideas, simpletricks, and tons of helpful advice.

Here's what we'll cover:

· Creating "feeder" sites that feed trafficinto your web site!

· Using book videos to sell more books

· Using Wikipedia to market yourself

· Why linking to other web sites is a badidea

· How to get more web site traffic rightaway!

· Got blog? The one thing you should NEVER dowith your blog!

All your Internet questions answered:

· What the heck is RSS and why you should useit

· Blog, blog, blog - the best and fastest wayto get a blog

· Podcasting simplified: if you think audiois no big deal think again, podcasting isinexpensive and a fast way to build anaudience

Come with ALL of your Internet questions,this class will get them answered!

How to join in:

To sign up or learn more about these classessend an email to author@amarketingexpert.com.

The AME website has a complete class listingfor handy reference: http://www.amarketingexpert.com/iclasses.html.

Missed a class? Here's an easy way to catchup on past classes, just visit the AME-University All Access Pass.

Making Money Online ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I just found a post on Seth Godin's blogwhere he talks about using the Internet as a"tool" for your business and not as thebusiness itself.

Working with authors who want to build theirbook, speaking, product sales, I think it isimportant to understand what the Internet canand cannot do for you.

Seth says that you:

"Make money: not by building an internetcompany, but by using the net as a tool tocreate value and get paid. Use the internetas a tool, not as an end. Do it when you arepart of a big organization or do it as asoloist. The dramatic leverage of the netmore than overcomes the downs of the currenteconomy.

The essence is this: connect."

As someone involved in the social networkingmovement, Seth says why you should connectwhile my work is showing you how.

Seth listed many ways that you can connectand the two that seem most relevant to me forauthors are:

Connect like-minded people into a movement.

The secret: Don't write your blog foreveryone. Instead, they use the blog as thecenter connecting point for a niche, andthen go from there.

Connect information seekers with information.

What information do you have to offer thatother people want? Which industry needs youto channel and collect and connect?

More feedback on this post and a link toSeth's full post can be found at:http://www.susangilbert.com/how-to-make-money-using-the-internet/. Tip offered by Susan Gilbert, AME's SearchEngine Marketing Expert and Web 2.0 company owner, http://www.JoomlaJump.com, which provides Social Networking websites and services.

Book Bits and Bites ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A Novel Use for Old Books: An artisttakes old paperbacks and turns them intopriceless art - these works have to be seento be believed. The Telegraph UK has the story. How Much Would You Pay for a SpecialEdition?: A new book that willcommemorate the 40th anniversary of the moonlanding will be special indeed. The book willinclude a piece of moon rock in the bindingand retail for a cool $1,000. Get the scoop.

Li-berry Pie or Sh-sh-sh-sherbert?:Thousands of Ben & Jerry's fans are asking theinnovative ice cream makers to create flavorsespecially for book-lovers. Suggestionsinclude Gooey Decimal System - dark fudgealphabet letters with caramel swirls inhazelnut ice cream, and Dusty Stacks - alayered ice cream with speckles of cocoa inevery layer. Read more about the proposed sweetconcoctions.

Always a Borrower Be?: A 91-year-oldBritish woman is about to borrow her 25,000thbook. The woman reads about 12 books a week,and, wait for it: has *never* returned a booklate. Learn more about the record-setting librarypatron.

Voicemail Savior ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Need to leave someone a voicemail but don'twant to disturb them and/or avoid an awkwardconversation? Passive/aggressives unite!Check out the sneaky site called Sly Dial, www.slydial.com.

Top Seven Media Fallacies ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Real television is very different from the"dramas" that entice us on a daily basis. Everyone is beautiful, spoiled and cateredto, but the truth of television is verydifferent. Here are the top seven "realsituations" you will encounter as a guest.

1. Most television stations do NOT have agreen room. You wait in the lobby witheveryone else until it is your turn to beinterviewed.

2. Breakfast, lunch or dinner is NOT providedwhile you wait in the fictitious green room.You will get coffee, tea or water.

3. Make-up artists and hair stylists are NOTthere to make you beautiful. Come cameraready.

4. A limo will NOT be picking you up at yourdoor. You will be driving your own car inrush hour traffic like everyone else. In myexperience media escorts or car services areonly provided by publishing companies totheir well-known authors on a tour.

5. Television stations do NOT provide a copyof your segment. They will give you thenumber of a media service that will chargeyou anywhere from $50 to $100 for a dub. Setyour Tivo or DVR.

6. Your book signing, website, workshop, etc.will NOT always be graphically displayed onthe screen. You must ask. Most televisionsstations do provide a link on their websiteeither to your website or to your pertinentinformation.

7. IT'S NOT ALL ABOUT YOU! You are there toprovide information, entertainment, or aninteresting tidbit or story to enhance theshow.

Always remember a good guest is one who comesprepared, is enthusiastic about their topic,has good, relevant information that theaudience wants or needs and is a pleasure towork with. Television can be an excitingexperience for any author. The chance toshare your passion can be intoxicating, butbe realistic about your expectations. For more information or to schedule acoaching session go to www.myhattricktv.com or call (602) 509-6468.

~Tip offered by Media Veteran LauraHolka, who is the producer of the PatMcMahon Show & a Media Consultant. She canbe reached at www.myhattricktv.com.

How to Look Good Online ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ There are those that say it's all aboutappearances, this is very true online. Why?Because everything you do online not onlyleaves a footprint but it's also your 24/7resume. If the footprint you're leaving looksunprofessional and half-finished, it mightnot bode well for your online reputation andsales. Here are some quick tips on how tolook good online:

Social Networks: with social networks it'snot about quantity but quality. I often haveauthors tell me they are on numerous socialnetworking sites (some are on as many as 50).That's great if you can keep them allcurrent - if you can't, find the ones you canparticipate in and stick with those. Rememberthat the first word on social networking is"social," so if you're not able to participateactively (at least once a week) then get out.

Sign up for Google alerts: who'ssaying whatabout you? If you don't know, you should. Thisis (usually) a good thing. You want to knowwhere reviews appear so you can a) link tothem and b) thank the person who reviewed youor mentioned you on their blog or website.

Get a blog: in order to get on blogs, youmust have a blog but it's more than justhaving one, it's about keeping it updated.(see Participate)

Participate: In order to reap thebenefits ofthe online world, you must participate. Thisgoes back to the social networking site andyour blog. Participate, communicate andlisten. Three rules online that will neversteer you wrong.

Don't get greedy: lead with thebenefits, notthe dollar signs. What I mean by this is thatif you're going online to make a quick buck,get out. You might make a few dollars, butsuccess will be short-lived.

Network: it goes without saying thatnetworking (especially online) is important.Network, lend a helping hand, show people howyou can help them.

Get a web site: don't just get one, get agood one. You'd never think to show up for acar race with a scooter. Don't even try to goonline with anything less than a professionalweb site. While I know it's tempting to do ityourself, most authors always end upregretting it. "My web site is fine," they'llsay until you ask them how well it's sellingfor them. If the answer is: "it's not," thenyou need a new site. Show up online with asite that reflects your expertise,creativity, and message. This isone race you can't afford to lose.

Got Blog? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Don't forget to add it to:

* www.google.com/blogsearch

* www.technorati.com

* www.blogpulse.com

Tune in to The Publishing Insiders ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Be in the know and hear what the publishinginsiders: Penny Sansevieri, CEO of AuthorMarketing Experts, Inc. - and her guests -have tooffer in terms of tips and insights into theindustry! Listen here.

Join us for the next show, Aug. 11, at 4 pmPacific, http://tinyurl.com/64sfjj. Publishing Insiders is also availableon iTunes, so you can keep up with the showwherever you go!

Don't Miss Out on This Twitter Contest! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Tony Eldridge, creator of the Marketing TipsFor Authors blog and free video tips, isrunning a Twitter contest from Friday, August7 to Sunday, August 16. He has gathered someof the best book marketing experts in thebusiness and has a prize package worth over$1,300. Of more value is the knowledge andtools you can win in the package, includingbooks, consultations, classes, mailing lists,and web memberships. This prize package cangive you all the things you need toeffectively market your book.

You can even win a copy of Penny's revisedRed Hot Internet Publicity and a mini websiteevaluation!

For more details on the contest, visit thecontest page at:http://marketingtipsforauthors.com//TwitterContest.html

You can sign up for Tony's free video tipsfor authors newsletter at:http://marketingtipsforauthors.com//videotips.html.

It's Time to Promote Your Book ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Looking for inexpensive ways to promote yourbook? We've just developed and launched anexciting series of budget-friendly programsthat still pack a powerful punch! Think youcan't market your book in a tough economy?Think again - we've got the answer! Email usfor more details: info@amarketingexpert.com.

The First Annual Self-Publishing Book Expo ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Penny will be speaking at this event, to beheld Saturday, November 7.

The first annual Self-Publishing Book Expo,at the Sheraton New York Hotel & Towers, willbring national focus and attention to thefastest-growing segment of today's publishingindustry. Unlike any other book exhibit, theSelf-Publishing Book Expo will be the onlyevent of its kind to highlight the books ofself-publishing companies and their authors,and give them the prominence and prestigethey deserve.

For more information, visit the website: http://www.selfpubbookexpo.com, orcontact conference organizers at: info@selfpubbookexpo.com or (212) 353-3478.

Achieve Publishing Success With Our Products ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ We've designed our products with your success in mind! Regardless of where you are in yourpublishing journey, we've got a product thatwill suit your needs. Check out our books,special reports,and our audio programs, all designed to helpyou reach publishing success!

http://amarketingexpert.com/store/

Twitter Tip: TweetSum ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ TweetSum: http://www.tweetsum.com allows you toquickly follow or ignore people who arefollowing you.

Twitter Tip: Tweet Stalk ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Tweet Stalk: http://www.tweetstalk.com. If you want tofollow someone but don't want them to knowyou're following (huh?) - I present you withTweet Stalk. Creepy.

Reader Tip! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you've got a Reader Tip you'd like toshare, please send it to penny@amarketingexpert.com with the subject line "reader tip." Submissions should be 75words or less.

WHO ARE WE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Author Marketing Experts, Inc. is afull-service book marketing, promotion, andpublicity company. We serve authors at allstages of marketing and promotion. We offer afull range of packages and services to choosefrom. To see a price list or schedule a freeconsultation, send your e-mail to penny@amarketingexpert.com with the subject line "Author Services Info." You can alsovisit our Web site at www.amarketingexpert.com.

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