AllThingsThatMatterPress, Inc.

Poetic Melodies By Nancy Lee Shrader

"Poetic Melodies" takes the familiar Haiku to a

new level. Each seventeen syllable haiku is able to

stand alone, but when joined with other haikus,

they tell a story, a truth, a rant or a tribute. You

will find 101 First Place HAIKU STRINGS and six

of these have placed FIRST a second time. Five of

the Haiku Strings have been featured in "All

Things Girl Magazine" and eight others have

received Titled Awards. Other Japanese forms

added to this collection are Senryu, Inversed

Haiku, and Hay (na) ku.

About the author:

Nancy Lee Shrader resides in southern West

Virginia. A recent widow, Nancy Lee devotes

her time to her three grandchildren and four

step grandchildren. She is the author of four

books including her first book of poetry,

"Haiku Smiles." Nancy Lee also writes for

Amazon.com and she has twenty-one Shorts

on the Amazon website. She is a member of

the West Virginia Writer's Union,

Appalachian Writer's Guild and belongs to a

writers' group at the Raleigh County library.

Just released from author Jack Cowardin, ORA AND THE GEM STAR!

On the high plans north of Mexico City lies the ruins of one of the greatest architectural achievements of Pre-Columbian culture,Teotihuacan. No one knows who, or what, destroyed the City of the Gods.Ora, the daughter of a local chief, finds the Gem Star, a gift from the gods. This story is an adventure of magical realism in an age of primitive cultures, where women were submissive and subservient. Ora breaks the chain of this reality and brings the reader the timeless lessons of love and appreciation of all creatures that share the planet

About the author:

Born and raised in Richmond, Virginia,Jack earned his BA at Oklahoma University then studied philosophy at VCU. He has designed and built 24 homes and was a marble and tile contractor for three large hotels. He started collecting rare books inthe '90s. Ora and the Gem star is is first novel, with the sequel well under way. Jack currently lives in Florida. His web site is JackCowardinBooks.com

THIS WOULD MAKE A CLASSIC DISNEY MOVIE!

JUST RELEASED BY AUTHOR NICOLAS SANSONE, SHOOTING ANGELS.

A NASA Space Shuttle plummets to Earth. A team of eight rescue workers plunges into a treacherous Texan wilderness to recover the wreckage,and become entwined in a cosmic conspiracy. An uncouth disembodied headen slaves an elderly rancher and uses his cellar as the war room of its campaign against God, a noir-style slickster with a buxom blonde wife and ataste for margaritas, rockets down from the suburbs of Heaven on acomet to do battle with metaphysical evils. "Shooting Angels" races from the jungles of Texas, to the dark corners of undiscovered space,to the innermost reaches of the

human mind, to the smoggy streets of Central Heaven, where people are free to give in to their most detestable urges. The novel asks its characters to confront their ordering theories of the universe, and raises questions of how we are to envision divinity in a technologicalage.

Nick Sansone is a current student in the MFA Program for Poets and Writers at the University of Massachusetts-Amherst. He grew up inChampaign, IL, and attended Sarah Lawrence College as a student of  economics and Russian language. His short fiction has appeared in several small journals, including Pear Noir!, Pank, and Ignavia. Nickhas two years' professional experience as a wildland firefighter and trail services employee through the AmeriCorps National Civilian Community Corps. In 2003, he served on a NASA search and rescue team after the destruction of the Space Shuttle Columbia.

JUST RELEASED BY AUTHOR JEN KNOX, MUSICAL CHAIRS.

Musical Chairs explores one family's history of mental health diagnoses and searches to define the cusp between a '90s working-class childhood and the trouble of adapting to a comfortable life in the suburbs. In order to understand her restlessness, Jennifer reflects on years ofstrip-dancing, alcoholism, and estrangement. Inspired by the leastlikely source, the family she left behind, Jennifer struggles towards reconciliation. This story is about identity, class, family ties, and the elusive nature of mental illness.

Jen Knox is a Fiction Editor at Our Stories Literary Journal, and worksas a freelance writer, editor, and writing tutor. She grew up in Ohio,and lives in Texas, where she is currently working on a novel entitled"Absurd Hunger."

New release by author Steve Lindahl, MOTHERLESS SOUL.

Emily Vinson's entire life was impacted by the loss of her mother when she was 2years old. At 82 Emily contacts a hypnotist hoping to draw out hidden memories and discover as much as possible about the short time she spent with the woman who gave her life. Glen Wiley, the hypnotist,teaches her more about herself than she had expected. He helps herbring out memories of many past lives, including an experience that took place on a smoke filled battlefield. All of Emily's lives have hadthe same tragic outcome, the loss of her mother at a young age. Hersoul is caught in what Glen calls circularity, meaning that the tragedy will occur again and again unless she can break the pattern. She andGlen must revisit her past lives and use what they learn to find the other souls who are part of the circle. They must use the past tochange the future. Emily's stubborn desire to know her mother is realized in intricate and unsettling ways no one could have imagined possible.

About the author:

Steve Lindahl has published short fiction in Space and Time, The Alaska Quarterly, The Wisconsin Review, Eclipse,Ellipsis and Red Wheelbarrow. He served for five years as an associate editor on the staff of The Crescent Review, a literary magazine he co-founded. His Theater Arts background has helped nurture a love for intricate characters in complex situations that is evident in his writing. Steve and his wife Toni live and work together outside of Greensboro, North Carolina. They have two adult children: Nicole andErik. Motherless Soul is Steve Lindahl's debut novel.

By John Gorman

Shades of Luz is amodern day Don Quixote, a picaresque rich in characters searching forlove and meaning in an otherwise manic-paced world. Grad School dropout Benny Fluke goes from stuffed animal peddler to thumb-wrestling champ.He is a monkey trainer, philosopher, wine snob, and a strip club connoisseur. Above and beyond all that he is a romantic at heart and is desperate to win the love of Luz the hot-blooded, ambitious beauty who keeps boomeranging into his life. Something from Luz's past inextricably bonds them together and Benny will not stop until she ishis. Their delightful repartee is crisp, witty, and sumptuously engaging.

John Gorman's stories have been published in Mississippi Review, TheShore, Nexus, Quarterly Literary Review of Singapore, The Rose andThorn, Word Riot, Monkeybicycle, and elsewhere. He won the 2003 NYInt'l Indie Film and Video Festival screenplay competition with For theLove of Auntie. He lives in New York City.

BY

KAT HAUSLER

Setagainst the colorful, yet sometimes strangely cold, backdrop ofManhattan, the stories in this collection are peopled with a veryparticular breed of heroes, not quite what they're fighting for. Hereyou will find characters in progress, people still getting to who theyare: a self-conscious student who feels incomplete without a partner, atalented artist blind to the beauty of his own work, a couple who can'tbring their love of an idealized past into the present, and an unstablewoman whose breakdown causes those around her to realize their ownfrailty. These everyday heroes all have their own flaws and failings,all fall short time and time again, but struggle on, after worthy butelusive ideals: a sense of self, and a connection to the world aroundthem.

BY

KENNETH WEENE

MaryFlanagan, caught between her sense of religion and obligation on onehand and her very human desire for love and life on the other, is inemotional limbo. When she meets Arnie Berger, who becomes both herlover and philosophic guide, Mary's world seems to be transformed.

Changesalso come for Mary's children, who have been trapped in their owndilemmas. Sean, a quadriplegic, is looking for a fulfilled life. Mary'sdaughter, Kathleen must cope with infertility and anger in her searchfor happiness.

The lives of all three Flanagans are turned upside down by happiness and tragedy.

If you do not get this newsletter, you may want to, it is free. Yes,they have a service they are selling, but the newsletter is filled withpractical advice and good links. I have highlighted in bold-red onesuch article.

THE BOOK MARKETING EXPERT NEWSLETTER! A newsletter all about SUCCESSFUL publishing and POWERFUL promotion. August 6, 2009 Issue #201 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ in this issue -- Note From The Editor -- Savvy SEO: What is Anchor Text and Why it Matters -- Featured Article - Why Your Book Isn't Selling -- Blogger LinkUp-- AME-University: Book Marketing, Publishing, and Internet Marketing classes-- Making Money Online-- Book Bits and Bites-- Voicemail Savior-- Top Seven Media Fallacies-- How to Look Good Online-- Got Blog?-- Tune in to The Publishing Insiders-- Don't Miss Out on This Twitter Contest!-- It's Time to Promote Your Book-- The First Annual Self-Publishing Book Expo-- Achieve Publishing Success With Our Products-- Twitter Tip: TweetSum-- Twitter Tip: Tweet Stalk-- Reader Tip!-- WHO ARE WE-- ------------------------------------------------------------

Penny C. Sansevieri, Editor penny@amarketingexpert.com

Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.

You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out,please scroll down to the bottom of this newsletter.

Note From The Editor ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

I just returned from BlogHer (which I stillneed to blog about) and all I can say is wow,what a great conference. Bloggers everywhereand goodies for all the bloggers, too (yes, Igrabbed a few). I got to have a fab dinnerwith AME's COO Paula Krapf, who is based inChicago. It was a great event, keep checkingour blog for updates.

You know, it seems that authors andpublishers are eager to blame the sloweconomy on fewer book sales and maybe I'mjust an optimist (which anyone who knows meknows I am), but it seems that during downtimes people want more entertainment. Sowhat's the reason your book isn't selling? Itmight not have anything to do at all with theeconomy. You might just need to dig in andget more creative, and also consider thateach day there are 1,100 books published inthe US. Yeah, that's a lot. But don't letthat number discourage you. This week we'retaking a creative look at how you can succeedregardless of economy or number of bookspublished!

Thanks for being with us for another issue,we hope you're enjoying the summer as italready starts to wind down. I don't knowwhere the time has gone, but we're thrilledyou're here, and we hope you learn a lot fromthis issue!

Wishing you continued publishing success,

Penny, Paula, Susan, Alex, Nancy andeveryone at Author Marketing Experts, Inc.

Follow me on Twitter: http://twitter.com/Bookgal.

PS - If you're a reviewer reading this, andyou'd like to review Red Hot InternetPublicity, send me an email and a link toyour blog and we'll get you a copy!

P.P.S. Check out our blog!

We offer great tips and insights, such as:'Seven Ways to Jump on Breaking News and GetYou (and Your Book) into the Conversation:'

http://amarketingexpert.com/ameblog/?p=916

Savvy SEO: What is Anchor Text and Why it Matters ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you ask any Search Engine Marketing Expertthey will tell you the importance of anchortext. What is this exactly? It's thehyperlinked text that you click on to followa link. Most people overlook this text, usingwords like "click here" or other nebulousterms. If used correctly, anchor text canreally help with your site ranking. It's notthat difficult to implement really, you justneed to understand a few basic concepts.

First, anchor text should be descriptive. Itshould describe the link you're sendingpeople to using keywords that reflect thepage you're recommending.

Second, if you know the high traffic keywordsfor your market you can use those as well todescribe the link (but only if the keywordsrelate to the page you're sending visitorsto).

Third, knowing where to use anchor text isalmost as important as the text itself. Allexternal links should be anchor text, butoften web designers forget internal links(i.e. links leading to pages within yoursite) although they are equally as important.Your home page is also critical for anchortext links. If you have a blog (and youshould) make sure that any article, web siteor blog you reference has anchor text in thehyperlink.

Creating these hyperlinks is easy, especiallyif you're using them in a blog. Most blogsoftware have some very simple one-clickanchor text creation widgets.

So take some time and go through your site,make sure that anything you have hyperlinkedis anchor text. Stay away from nebulous termslike "click here" or "follow this link"because you won't get picked up by searchengines that way. Make sure the text isfocused and specific. How long can anchortext be? It doesn't have to be long, but ifneed be, it can be multiple words. Keep inmind that as long as the words are relevantto your topic, the anchor text verbiage isall that matters.

Featured Article - Why Your Book Isn't Selling ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Over the past several days, I've fielded anumber of calls from authors frustrated withtheir progress. "Nothing is happening", "Am Idoing this right?" and "My book isn'tselling" are some of the biggest complaints Ihear when authors are marketing on their own.Especially now, when we feel the pressure tomake every marketing effort count, marketingeffectively is becoming more of a concern.Authors like to blame it on the downturn inthe economy but the truth is, books are a lowdollar item and likely to sell better overthe holidays than the spiffy new iPhone. Sohere's a little reality check, mixed withsome inspiration and a few ideas to hopefullykick start your momentum! 1) Goals: it's good to have them but makesure they are realistic. If you're notsure, ask someone who can be objective.(We're here to help, email us at info@amarketingexpert.com if you havenowhere else to turn for an honest answer).Yesterday I was speaking to an author who wasreally discouraged she hadn't met her salesgoal for the year. She had set herself a goalof selling 20,000 books. Now that's a greatnumber to aspire to, but not a realisticfigure. Why? Because it was her first book,because she self-published it and because shedidn't have a distributor in place and didn'thave a platform. All of these things arefactors to consider when setting these typesof goals. What's more realistic? Well, itdepends on your market, but 2,000 to 5,000especially if you're starting out is a muchbetter target. Keep in mind though, that ifyour book has limited distribution, thisnumber could drop drastically.

2) What's your plan? While settinggoals is important, it's equally important tohave mini-goals or milestones that you canreach and check off your list. I outline mybig goal, let's say it's finding atraditional publisher for my book, and then Ioutline the hundreds of mini-goals I need toreach before I can even be considered by amainstream house. When you work your goalsetting this way, it will feel like you areaccomplishing things because you are. Sooften the larger scope of what we do iscomprised of micro-efforts, things that mightgo unnoticed and unseen if you don't writethem down or somehow keep a log of them.

In all the years I've worked inmarketing and publicity, the single mostdiscouraging thing is when you do a millionpieces of invisible work and don't keep trackof it. Make a roadmap: you would never drivefrom San Diego to New York and not have amap. Much like a trip from West to Eastyou'll need a map to keep you on track. Itdoesn't have to be formal, just a list ofthings you want to accomplish today, thisweek, this month and the next six months.Keeping yourself on track will keep you onthe right road, if not you could end up beingsomeplace you never planned on. Like Peoria.

3) Am I doing the right thing? No onemarkets well in a vacuum, so if you havequestions, get answers from someone youtrust. You might be doing all the rightthings, but it might just be a matter oftiming, patience, effort, and oh, did Imention patience? The important thing is toask someone in the industry and someone whowill give you honest feedback without tryingto sell you their stuff.

4) Brainstorm and get creative: again,no one works well in isolation so get outthere and brainstorm with people who are in asimilar situation. If that's not possible,then start attending classes whether inperson or teleclasses - we offer these,they're totally free: authors@amarketingexpert.com. The pointis, get out there and start those creativejuices flowing or just sit with a speaker youlike and get inspired. Re-ignite your campaign.

5) Reevaluate: if you keep hitting abrick wall, it's time to reevaluate yourmarketing. Are you hitting the right targets?Are you going after your niche market or areyou shooting too wide? Are you spending timeand money on things that aren't leveragingresults? If so ask yourself why? Are youdoing it because everyone else in yourwriting group is? Ask yourself some criticalquestions.

6) Stuff only works if you do a lot ofit: whatever you focus on, you should planto do it consistently. If you blog, blogconsistently. Radio? Same thing. Get yourselfin a social networking site then be social.Don't "dabble" - someone once told me they'vedabbled in this and that. Trust me, dabblingdoesn't work. Diving headlong into marketingdoes.

7) Put a lot of lines in the water: Idon't fish, so I'm not sure where thatanalogy came from, but you get the idea. Puta lot of stuff out there. Don't just blog andexpect that to be your singular source ofmarketing. Blog, social network, do radio ifit's appropriate to your book, do talks, bookevents, network, and go to conferences.

If you do nothing, expect nothing:your book is not the field of dreams, if youwrite it people won't just beat a path toyour door. Get yourself out there, dowhatever you need to market the book. Sendingpostcards to your mailing list might get youa few "Hey, great to hear from you" emails,but it won't sell books. Surprisingly enough,most authors don't sell but a few books totheir immediate social circle. Break out ofthat circle. Mom can only buy so many of yourbooks. I queried this on my Facebook pageearlier, and someone responded by saying thatshe's frustrated that her clients don'tmarket the books they publish. Hmmmm.

9) Realism will keep you sane: thetruth is that unless you get a ticket to hershow, you'll probably never meet Oprah.That's ok. There are a million other thingsyou can do instead of sitting by the phonewaiting for her to call. Realism will notonly keep you sane, it'll keep you on target.Having dreams is a great thing, everyoneshould have a dream, but realism will keepyou from being discouraged and keep yourmarketing momentum on track.

10) Don't throw money at somethingjust to feel like you're doing something:throwing money at a problem isn't always agood thing; in fact, sometimes it's the worstthing. If you're going to invest in yourmarketing (and you should), make sure you'reinvesting your money wisely. There are greatdeals out there, but some of them are a wasteof your time and certainly, your money.

Make investments wisely. I've knownauthors to blow through a $5,000 marketingbudget $99 at a time and still have nothingto show for their efforts. Also, while it'stempting and easy to do, don't place ads. Ads(especially online) don't work. Media blastsaren't recommended either. It's tempting, Iknow. Blasting thousands of media at one timewith your message should result in something,right? Not always. Be smart with yourmarketing dollars. If you're blasting themedia, ask to see the media targets first.You don't want to be pitching your romancenovel to Car and Driver.

So what's the solution to all of this? Hereare some guidelines to help you navigate thismarketing and PR path:

1) Become part of the conversation,wherever that conversation exists. If yourbook is a New Age topic, go to web sites,blogs, and even consider attending someconferences. If you're following blogs,comment on those blogs, get to know the bigbloggers out there. If you have a socialnetworking site work it, make friends,comment, be helpful.

2) Don't get into the Internet with theidea you'll make a lot of money. Getonline and be helpful, the money will follow.If you do it in reverse you'll have a veryshort-lived time online. Offer tips, link toother blogs or web sites you find helpful.Offer guidance, insight, wisdom, inspiration,whatever works for your market.

3) Want to sell books? Then go forexposure. Repeat after me: marketing andPR doesn't sell books - it gets you exposure.Exposure gets you an audience, and anaudience gets you book sales. Whatever effortyou're going to put into your book,understand it's for the exposure, not forsales. Much like point #2, if you attack yourmarketing with the idea of selling books,you'll be disappointed. If you tackle it withthe idea of gaining exposure, you'll bepleasantly surprised, and it's likely thatbook sales will follow.

4) When you make up your list of things todo to market your book, ask yourself what cangive you the best exposure. That's one ofthe reasons I love the Internet, because theexposure is limitless. Don't go for flash inthe pan marketing ideas, go for substance.

5) Having 35 social networking accounts isonly a good thing when you use them all.People ask me how many social networkingpages should they have, I say: how many canyou manage? If you can't keep up 35 pages,then start with one and go from there. Betterto have one very active page than a bunch ofpages that are blank.

6) Do one to five things a day to marketyourself and your book. Keep on trackwith your marketing efforts and stay in themarketing "zone" by crafting a list that letsyou chip away at your goals, one goal at atime.

7) Please, please, please get a website. It's your 24/7 sales tool andshould be one of the first things on yourlist of must-do marketing tasks.

Get help from a professional youtrust. I know you're loving this "goingalone" thing, but let's face it, at somepoint it might make sense to bring in aprofessional who can help you, someone youtrust who will give you a straight answer andgood, solid advice. Stay away from anyoneoffering guarantees in sales. This is a hugered flag, no one can predict this, nor cananyone predict a bestseller.

The more you can approach your marketing planwith goals, a dash of realistic expectationsand a lot of hard work, the more successfulyou'll be. The truth is there are hundreds ofthousands of books that get published eachyear that end up dying a quiet death due tolack of focus, goals, and exposure. Getyourself on a path and then find a manageableplan that will work with you, not against you!

Blogger LinkUp ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Blogger LinkUp is the creation of CathyStucker, the Idea Lady.

This is a free service that is all abouthelping bloggers - or anyone who wants tocontact bloggers.

You can:

* Request guest posts

* Request sources for interviews andround-ups

* Offer guest posts to bloggers

* Offer products to bloggers for review

Who Should Join? You should joinBlogger LinkUp if you are:

* A blogger who uses guest posts to fill inwhen you are away or just want to give yourreaders another point of view

* A blogger or web site owner who wants toget links and exposure by writing guest posts

* A blogger who does interviews or round-uparticles and needs sources

* A representative of a company that wants toget your products reviewed by bloggers

* A PR person, publicist or social mediaconsultant who helps clients with any of theabove.

Here is how it works: Join the Blogger LinkUplist and you will get emails once or twice aday, Monday through Friday. These emails willlist bloggers looking for expert sources,requests for guest posts, bloggers and webmasters offering guest posts, and PR reps andothers seeking reviews of products. When yousee a request that you can fulfill, justrespond directly to the requester.

Have a request of your own? Simply submit arequest, and it will be forwarded to thelist.

Blogger LinkUp

http://www.bloggerlinkup.com/

Email Cathy Stucker: cathy@idealady.com

AME-University: Book Marketing, Publishing, and Internet Marketing classes ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ These free teleclasses from AME-Universitymay be just the thing to get your bookmarketing savvy ramped up! A new class listis coming soon so be sure to check it out! Red Hot Internet Basics w/ PennySansevieri

When: Thursday, August 13, 4:00 pm - 4:30 pm

Description: If the idea of blogging,podcasting, and vlogging has your headspinning, you'll love this class! We'll lookat easy ways to start a blog or podcast andtricks for keeping them going. Did you knowthat most bloggers or podcasters only keepthe momentum going for a month? This class willshow you simple things you can do so younever have to worry about running out ofideas or ways to market yourself!

Red Hot Web 2.0 Tricks to Sell MoreBooks!

When: Thursday, September 10, 4:00 pm - 4:30pm

Description: You've heard the term "Web 2.0"but can it really help you sell more books?You bet it can, and this class will show youhow. Packed with tons of information andsuper simple things anyone can to do getthemselves into the Web 2.0 marketing world,you'll walk away with fun ideas, simpletricks, and tons of helpful advice.

Here's what we'll cover:

· Creating "feeder" sites that feed trafficinto your web site!

· Using book videos to sell more books

· Using Wikipedia to market yourself

· Why linking to other web sites is a badidea

· How to get more web site traffic rightaway!

· Got blog? The one thing you should NEVER dowith your blog!

All your Internet questions answered:

· What the heck is RSS and why you should useit

· Blog, blog, blog - the best and fastest wayto get a blog

· Podcasting simplified: if you think audiois no big deal think again, podcasting isinexpensive and a fast way to build anaudience

Come with ALL of your Internet questions,this class will get them answered!

How to join in:

To sign up or learn more about these classessend an email to author@amarketingexpert.com.

The AME website has a complete class listingfor handy reference: http://www.amarketingexpert.com/iclasses.html.

Missed a class? Here's an easy way to catchup on past classes, just visit the AME-University All Access Pass.

Making Money Online ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I just found a post on Seth Godin's blogwhere he talks about using the Internet as a"tool" for your business and not as thebusiness itself.

Working with authors who want to build theirbook, speaking, product sales, I think it isimportant to understand what the Internet canand cannot do for you.

Seth says that you:

"Make money: not by building an internetcompany, but by using the net as a tool tocreate value and get paid. Use the internetas a tool, not as an end. Do it when you arepart of a big organization or do it as asoloist. The dramatic leverage of the netmore than overcomes the downs of the currenteconomy.

The essence is this: connect."

As someone involved in the social networkingmovement, Seth says why you should connectwhile my work is showing you how.

Seth listed many ways that you can connectand the two that seem most relevant to me forauthors are:

Connect like-minded people into a movement.

The secret: Don't write your blog foreveryone. Instead, they use the blog as thecenter connecting point for a niche, andthen go from there.

Connect information seekers with information.

What information do you have to offer thatother people want? Which industry needs youto channel and collect and connect?

More feedback on this post and a link toSeth's full post can be found at:http://www.susangilbert.com/how-to-make-money-using-the-internet/. Tip offered by Susan Gilbert, AME's SearchEngine Marketing Expert and Web 2.0 company owner, http://www.JoomlaJump.com, which provides Social Networking websites and services.

Book Bits and Bites ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A Novel Use for Old Books: An artisttakes old paperbacks and turns them intopriceless art - these works have to be seento be believed. The Telegraph UK has the story. How Much Would You Pay for a SpecialEdition?: A new book that willcommemorate the 40th anniversary of the moonlanding will be special indeed. The book willinclude a piece of moon rock in the bindingand retail for a cool $1,000. Get the scoop.

Li-berry Pie or Sh-sh-sh-sherbert?:Thousands of Ben & Jerry's fans are asking theinnovative ice cream makers to create flavorsespecially for book-lovers. Suggestionsinclude Gooey Decimal System - dark fudgealphabet letters with caramel swirls inhazelnut ice cream, and Dusty Stacks - alayered ice cream with speckles of cocoa inevery layer. Read more about the proposed sweetconcoctions.

Always a Borrower Be?: A 91-year-oldBritish woman is about to borrow her 25,000thbook. The woman reads about 12 books a week,and, wait for it: has *never* returned a booklate. Learn more about the record-setting librarypatron.

Voicemail Savior ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Need to leave someone a voicemail but don'twant to disturb them and/or avoid an awkwardconversation? Passive/aggressives unite!Check out the sneaky site called Sly Dial, www.slydial.com.

Top Seven Media Fallacies ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Real television is very different from the"dramas" that entice us on a daily basis. Everyone is beautiful, spoiled and cateredto, but the truth of television is verydifferent. Here are the top seven "realsituations" you will encounter as a guest.

1. Most television stations do NOT have agreen room. You wait in the lobby witheveryone else until it is your turn to beinterviewed.

2. Breakfast, lunch or dinner is NOT providedwhile you wait in the fictitious green room.You will get coffee, tea or water.

3. Make-up artists and hair stylists are NOTthere to make you beautiful. Come cameraready.

4. A limo will NOT be picking you up at yourdoor. You will be driving your own car inrush hour traffic like everyone else. In myexperience media escorts or car services areonly provided by publishing companies totheir well-known authors on a tour.

5. Television stations do NOT provide a copyof your segment. They will give you thenumber of a media service that will chargeyou anywhere from $50 to $100 for a dub. Setyour Tivo or DVR.

6. Your book signing, website, workshop, etc.will NOT always be graphically displayed onthe screen. You must ask. Most televisionsstations do provide a link on their websiteeither to your website or to your pertinentinformation.

7. IT'S NOT ALL ABOUT YOU! You are there toprovide information, entertainment, or aninteresting tidbit or story to enhance theshow.

Always remember a good guest is one who comesprepared, is enthusiastic about their topic,has good, relevant information that theaudience wants or needs and is a pleasure towork with. Television can be an excitingexperience for any author. The chance toshare your passion can be intoxicating, butbe realistic about your expectations. For more information or to schedule acoaching session go to www.myhattricktv.com or call (602) 509-6468.

~Tip offered by Media Veteran LauraHolka, who is the producer of the PatMcMahon Show & a Media Consultant. She canbe reached at www.myhattricktv.com.

How to Look Good Online ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ There are those that say it's all aboutappearances, this is very true online. Why?Because everything you do online not onlyleaves a footprint but it's also your 24/7resume. If the footprint you're leaving looksunprofessional and half-finished, it mightnot bode well for your online reputation andsales. Here are some quick tips on how tolook good online:

Social Networks: with social networks it'snot about quantity but quality. I often haveauthors tell me they are on numerous socialnetworking sites (some are on as many as 50).That's great if you can keep them allcurrent - if you can't, find the ones you canparticipate in and stick with those. Rememberthat the first word on social networking is"social," so if you're not able to participateactively (at least once a week) then get out.

Sign up for Google alerts: who'ssaying whatabout you? If you don't know, you should. Thisis (usually) a good thing. You want to knowwhere reviews appear so you can a) link tothem and b) thank the person who reviewed youor mentioned you on their blog or website.

Get a blog: in order to get on blogs, youmust have a blog but it's more than justhaving one, it's about keeping it updated.(see Participate)

Participate: In order to reap thebenefits ofthe online world, you must participate. Thisgoes back to the social networking site andyour blog. Participate, communicate andlisten. Three rules online that will neversteer you wrong.

Don't get greedy: lead with thebenefits, notthe dollar signs. What I mean by this is thatif you're going online to make a quick buck,get out. You might make a few dollars, butsuccess will be short-lived.

Network: it goes without saying thatnetworking (especially online) is important.Network, lend a helping hand, show people howyou can help them.

Get a web site: don't just get one, get agood one. You'd never think to show up for acar race with a scooter. Don't even try to goonline with anything less than a professionalweb site. While I know it's tempting to do ityourself, most authors always end upregretting it. "My web site is fine," they'llsay until you ask them how well it's sellingfor them. If the answer is: "it's not," thenyou need a new site. Show up online with asite that reflects your expertise,creativity, and message. This isone race you can't afford to lose.

Got Blog? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Don't forget to add it to:

* www.google.com/blogsearch

* www.technorati.com

* www.blogpulse.com

Tune in to The Publishing Insiders ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Be in the know and hear what the publishinginsiders: Penny Sansevieri, CEO of AuthorMarketing Experts, Inc. - and her guests -have tooffer in terms of tips and insights into theindustry! Listen here.

Join us for the next show, Aug. 11, at 4 pmPacific, http://tinyurl.com/64sfjj. Publishing Insiders is also availableon iTunes, so you can keep up with the showwherever you go!

Don't Miss Out on This Twitter Contest! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Tony Eldridge, creator of the Marketing TipsFor Authors blog and free video tips, isrunning a Twitter contest from Friday, August7 to Sunday, August 16. He has gathered someof the best book marketing experts in thebusiness and has a prize package worth over$1,300. Of more value is the knowledge andtools you can win in the package, includingbooks, consultations, classes, mailing lists,and web memberships. This prize package cangive you all the things you need toeffectively market your book.

You can even win a copy of Penny's revisedRed Hot Internet Publicity and a mini websiteevaluation!

For more details on the contest, visit thecontest page at:http://marketingtipsforauthors.com//TwitterContest.html

You can sign up for Tony's free video tipsfor authors newsletter at:http://marketingtipsforauthors.com//videotips.html.

It's Time to Promote Your Book ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Looking for inexpensive ways to promote yourbook? We've just developed and launched anexciting series of budget-friendly programsthat still pack a powerful punch! Think youcan't market your book in a tough economy?Think again - we've got the answer! Email usfor more details: info@amarketingexpert.com.

The First Annual Self-Publishing Book Expo ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Penny will be speaking at this event, to beheld Saturday, November 7.

The first annual Self-Publishing Book Expo,at the Sheraton New York Hotel & Towers, willbring national focus and attention to thefastest-growing segment of today's publishingindustry. Unlike any other book exhibit, theSelf-Publishing Book Expo will be the onlyevent of its kind to highlight the books ofself-publishing companies and their authors,and give them the prominence and prestigethey deserve.

For more information, visit the website: http://www.selfpubbookexpo.com, orcontact conference organizers at: info@selfpubbookexpo.com or (212) 353-3478.

Achieve Publishing Success With Our Products ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ We've designed our products with your success in mind! Regardless of where you are in yourpublishing journey, we've got a product thatwill suit your needs. Check out our books,special reports,and our audio programs, all designed to helpyou reach publishing success!

http://amarketingexpert.com/store/

Twitter Tip: TweetSum ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ TweetSum: http://www.tweetsum.com allows you toquickly follow or ignore people who arefollowing you.

Twitter Tip: Tweet Stalk ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Tweet Stalk: http://www.tweetstalk.com. If you want tofollow someone but don't want them to knowyou're following (huh?) - I present you withTweet Stalk. Creepy.

Reader Tip! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you've got a Reader Tip you'd like toshare, please send it to penny@amarketingexpert.com with the subject line "reader tip." Submissions should be 75words or less.

WHO ARE WE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Author Marketing Experts, Inc. is afull-service book marketing, promotion, andpublicity company. We serve authors at allstages of marketing and promotion. We offer afull range of packages and services to choosefrom. To see a price list or schedule a freeconsultation, send your e-mail to penny@amarketingexpert.com with the subject line "Author Services Info." You can alsovisit our Web site at www.amarketingexpert.com.

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Reprinted from "The Book Marketing Expert newsletter," a free ezine offering bookpromotion and publicity tips and techniques. http://www.amarketingexpert.com

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Contact Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ email: penny@amarketingexpert.com web: http://www.amarketingexpert.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I have asked several good book marketing friends to help our authors in their book promotional efforts. Their advice is so good that it should be of benefit to all! Nikki Leigh has become a leading expert in Web 2.0 and offers these insights. readers are strongly advised to follow the links for more great information and book marketing tips.

Web 2.0 – What is It and Should You Care?

By Nikki Leigh

Learn to Sell More Books

An Online Home for Authors Who Want to

Learn to Promote Their Books More Effectively

http://www.learntosellmorebooks.com/

Web 2.0– it isn’t as complicated as it sounds and it is very beneficial foryou to learn more about it. Let me start by saying that you areprobably already using Web 2.0, but you don’t know it. Web 2.0 is aterm that is being heard more often each day. These are great newoptions that we have on the internet and they can be very beneficial to you and your promotion.

What is Web 2.0

Thesimplest definition of Web 2.0 is “any option that gives you theopportunity and ability to interact with others”. Interacting withpotential customers is something that should be important to any author or business person that wants to get information out about their product or service.

Inthe past, we were limited by how much and how easily we couldcommunicate on the internet. Think back a few years ago when onlypeople who knew HTML code could post information online. However, withthe arrival of Web 2.0, almost anyone can post content online to share with other people.

This is the biggest difference between Web 1.0 and Web 2.0 -

• Web 1.0 – Webmasters could post content and basically had control of what was available

• Web 2.0 – The general public can post content and has control of what is available

Below are questions to give you examples of Web 2.0 options on the internet.

• Have you posted a video on YouTube?

• Have you watched a video on YouTube?

• Have you read or posted information on a blog?

• Have you listened to or recorded a podcast?

• Do you have a profile page on MySpace, Facebook, Linked or other social networking sites?

• Have you posted pictures on any picture sharing sites on the internet?

All of these are examples of Web 2.0 and many people are already using Web 2.0 technology without knowing it. But, why is this important to your promotion?

Why You Care

Authors,artists, and other business people benefit when they get their messagein front of their target audience and when they can interact withpotential customers. Web 2.0 gives you many ways todo that. One advantage is that you can reach a worldwide audience ifyou want. A second advantage is that you can do targeted marketingto reach only the people you choose. This targeted marketing gives youthe best chance of making a sale because it gets your message in frontof the people who want or need the product or service you want to sell.

Below are some social media and Web 2.0 examples and the benefits from each. The ideas I share here are just some of the ways to use these websites to promoteyour work. The options are only limited by your creativity. One of thethings I love about my work is customizing a promotional campaign forbusiness people and their products or services. There are unlimitedways to do this with Web 2.0.

Facebook– Facebook gives you the opportunity to network with new people. Youcan search to locate your target audience and then present your productor service through your profilepage, various applications, groups and fan pages you can easily createto promote your work. Facebook also offers targeted advertising ontheir site.

My Space – This site offers the chance to meet newpeople and network with them. Searches for your target audience arepossible on MySpace. Your profile page, bulletins, blogposts, comments, videos, pictures and discussion groups provideopportunities to present your information and to communicate with otherpeople.

YouTube – YouTube is a great place to post videos orpromotional trailers about you and the products or services you offer.This is a great opportunity to literally speak to your target audience.There are also tools to get your videos in front of more people. Youcan comment on videos that attract your target audience to get yourname in front of them.

Amazon– People with items on Amazon have many ways to build up a presence onthe Amazon website, their sales pages, through a blog on Amazon,submitting ratings and comments – to name a few. I’m working on ane-book to help people increase the effectiveness of their Amazonpresence.

Linked In – This website is a great place for businesspeople to network. It is different from MySpace and Facebook, but itprovides extensive business information and background for members. Youcan connect with others, write testimonials, share details about yourprofessional background and much more. An interesting area of Linked Inis the “answers” section. It’s a great way to boost your onlinecredibility.

Online Credibility

We’ve all seen and heard about scams on the internet. It’s a great place for people to establish and promotea business, but that also attracts people who want to make a fast buckand who cheat people. That is one reason why it is important to buildonline credibility. Through the internet, you can network and dobusiness with people around the world, if you want. That distance makesit important to prove your expertise and help potential clients see youhave something of value to offer. You can do this through theinformation you share, answers and comments you post, examples of yourwork, testimonials and references from past clients and much more.

Use Blogs to Promote

Anyonewho wants to promote on the internet needs to have a blog. Having aneffective and active blog is no longer an option. A blog gives you thechance to get yourself in front of people who need your product orservice, share useful information, stay in touch with potentialclients, and more. However, once you start a blog, it is critical tokeep it active. Search engines love blogs. This meansthat you and your information will be in search engines almostovernight. When people are searching for something – the vast majoritystart with a search engine. They need to be able to find you there.

Virtual blog tours are a great way to utilize Web 2.0 options. In the tours I coordinate, I use blogs,podcasts, radio shows, and any other avenues that I can find to get theword out about a client’s product or service. Your information getsinto the search engines right away and is archived so people can findyour details long after they are posted.

The internet is a gift for people who want to promote their business, products or services to a small or large audience. There are many free promotional options on the internet that we can utilize. Who you target is up to you, but either way, the internet is a gift that you need to unwrap and dig deeper into the opportunities that it offers.

Nikki Leigh is an award winning and best selling fiction and non-fiction author. She has over sixfteen years of promotional experience. This background has been helpful with her book promotionand her new promotional venture, Promo 101 Promotional Services whichoffers many online promotional options. Her promotional books - BookPromo 101 and Book Promo 201 lets her share many of the things she'slearned. For details about Nikki Leigh, visit http://www.nikkileigh.com. For detailed promotional and virtual blog tour information, visit - http://virtualblogtour.blogspot.com/. She also has a blog where she posts a wide variety of promotional articles - http://promo101tips.wordpress.com/ - check the category list for any specific topics that are of interest to you.

You can see her book on Amazon athttp://www.amazon.com/Book-Promo-201-Internet-Marketing/dp/159431716X/ref=sr_1_1?ie=UTF8&s=books&qid=1249135511&sr=1-1

A GREAT BOOK REVIEW CAME IN FOR NANCY'S BOOK:

At 157 pages, Nancy Lee Shrader’s Haiku Smiles makes for excellent reading because it succeeds in presenting haiku according to the way the ancient haiku poets meant them to be: galaxies of meaning packed in the space of a raindrop.

Haiku Smiles will delight readers in search of poetic entertainment that touches on so many topics and themes: brief 5-7-5 syllabic encounters that satisfy like lengthy visits offered by much longer poetry.

Nancy Lee Shrader’s pen is a mighty one! Obviously an attentive student of poetry, she has honed her craft insightfully well as indicated by the poems in this collection. Brilliantly observant, she has translated her awe of the world around her into the lines of her haiku with which readers can relate with their own wonder about nature’s beauty and power. With strong word choice and vivid imagery, Nancy is able to capture a sliver of the natural and preserve the moment in the form of a haiku. No easy task!

Here are two haiku from Haiku Smiles:

“Crimson”

Dances in crimson

Roses blush in the garden

Embarrassing spring

“Caustic”

Caustic rivers run

Deceitful rocks hide below

Corroding the shore

As a published poet myself, a conductor of poetry workshops, and a longtime judge of poetry contests, I can with much pleasure and assurance recommend Haiku Smiles to anyone in search of uplifting poetry. As expressed in Nancy Lee Shrader’s own words from her haiku “Kettles and Conversation”: “Dreams are voiced here.”

Salvatore Buttaci

A collection of short stories that deal with life, death, the esoteric,human nature, the mundane and the world-at-large. Hugh Fox at hisfinest, and perhaps his last.

HughFox was born in Chicago in 1932. He spent his childhood studyin violin, piano, composition and opera with his Viennese teacher Zerlina Muhlman Metzger. He received a M.A. degree in English from LoyolaUniversity in Chicago and his Ph.D. in American Literature from theUniversity of Illinois (Urbana-Champaign). He met his first wife, aPeruvian woman named Lucia Ungaro de Zevallos, while at Urbana-Campaignand was a Professor of American Literature from 1958-1968 at LoyolaUniversity in Los Angeles. He became a Professor in the Department ofAmerican Thought and Language at Michigan State University in 1968 and remained there until he retired in 1999. It was at MSU that he met his second wife Nona Grimes. They were married in 1970. He received Fulbright Professsorships at the University of Hermosillo in Mexico in1961, the Instituto Pedagogico and Universidad Catolica in Caracas from1964 to 1966, and at the University of Santa Catarina in Brazil from1978-1980. He met his third wife Maria Bernadete Costa in Brazil in1978. They've been married for 28 years. He studied Latin American literature at the University of Buenos Aires on and OAS grant and spent a year as an archaeologist in the Atacama Desert in Chile in 1986. He was the founder and Board of Directors member of COSMEP, the International Organization of Independent Publishers, from 1968 untilits death in 1996. Editor of Ghost Dance: The International Quarterly of Experimental Poetry from 1968-1995. Latin American editor of WesternWorld Review & North American Review, during the 60's. Former contributing reviewer on Smith/ Pulpsmith, Choice etc. currentlycontributing reviewer to SPR and SMR. Listed in Who's Who: The TwoThousand Most Important Writers in the Last Millenium, Dictionary of Middlewestern Writers, and The International Who's Who. He has 85 bookspublished and has another 30 (mainly the novels and plays and one archaeology book) still unpublished on the shelves.

Revoir By Hugh Fox

A collection of short stories that deal with life, death, the esoteric,human nature, the mundane and the world-at-large. Hugh Fox at his finest, and perhaps his last.

A Hitch In Twilight 20: Tales of Warped Imagination

By Vic Fortezza

20 short stories in the tradition of The Twilight Zone and AlfredHitchcock. Dreams, Nightmares, schemes, past lives, war, high-rollingand mayhem...tales that will have you on the edge of your seat.

About the author:

Vic Fortezza was born in Brooklyn in 1950to Sicilian immigrants. He has had 37 short stories published in smallpress magazines worldwide. He contributes articles to buzzle.com. Hehas two novels in print, Close to the Edge, and Adjustments. You mayspot him on the streets of New York, hawking his work. Website:http://vicfortezza.homestead.com/

Where You Are- By Michael Burns

"I can't take it anymore. Love, L" writes Paul Embry's wife of lessthan a year on the envelope of an electric bill. Thus begins the latesummer and fall of Paul Embry's discontent as he struggles to come togrips with the ambivalence he feels about his marriage that this act ofhis young wife generates in him. In phone conversations with her,later, Paul learns that she has fled to San Francisco, California; hecomes to discover that her motive is to catalyze a change in theirlives, to induce him to pull up roots from the town where he was bornand lived all his life, to begin a new life in a new city, far from thestultifying influence of the depressed New Hampshire mill town wherethey had married and were living.

About the author:

Michael Burns was born in St. Johnsbury,Vermont. His family moved to New Hampshire in 1950 where he attendedhigh school, graduating in 1957. He deferred entrance to college toserve in the U.S. Navy for four years, seeing duty in Southeast Asia in the early days of the Vietnam War. After mustering out of the Navy,Burns returned to New Hampshire where he met and married his wife, and matriculated at the University of New Hampshire.

Encouraged by his freshman English teacher, Burns first became interested in writing fiction in 1963. He continued writing after being inspired by the late Thomas Williams, National Book Award-winning author and mentor to many young writers, among them John Irving.

In 1971, Burns joined the faculty of St. Paul's School, a college preparatory boarding school in Concord, New Hampshire. He retired from that school in 2004 after 33 years of teaching chemistry, life science,and creative writing. At present, Burns is living with his wife in rural New Hampshire where he is at work on his fourth novel. Gemini,his first novel, was published by Poncha Press in 2001. Where You Are is Burns' second novel.

Authors need to show more consideration to their peers. It is incumbent upon authors to read publisher's web sites prior to submission.  We have had several cases where the author has sent in the first three chapters, as required, then the whole ms, as we requested. We like the book and offer a contract. Then the author reviews our website and decides, perhaps, that our publishing parameters are not what they expected (being, like the vast majority of both large and small presses, print-on-demand, for example, or "oh, I want this published in hardcover" as opposed to paperback).

In the first place, authors need to keep informed as to what is happening in the industry. Almost all publishers, in some form, are using print-on-demand technology.  Very, very few "warehouse" books in this day and age.

Secondly, and most important to us, a lot of time is spent reading and carefully reviewing each manuscript submitted to us.  The time spent on submissions from authors who have not reviewed the website, contract, et cetera, is time taken away from other authors who know what we do and how we do it. 

Bottom line, authors, regardless of where you submit your ms, please read the material on the web site.  It is there for a purpose.

Just released, this exciting new book by Babriel Horn and Amy Krout-Horn will take you on journey of the soul!

Transcendence is a mesmerizing book of magical realism seamlessly wovenwith threads of primal wisdom. It will reacquaint readers with theprofound beauty of our mother planet, while turning their mind's eye torarely realized realms of possibility.

“Transcendence is a special bookthat shares indigenous wisdoms that come from the authors’ native hearts. Eachpage is like a shell bead of our sacred Quahug-Clam wampum, when woventogether, they provide an important message to all of us during this criticaltime on Mother-Earth.

“Transcendence is an expression ofInaadiziwin; our cultural/spiritual way of life as people of Mother-Earth.Transcendence is like listening to elders share stories that serve to teach andguide us as we walk our sacred Earth journey.”                                     

- Oannes A. Pritzker, ecologist/journalist/educator,Director: Yat Kitischee Native Center

ATTMPress has added a new page to our site. Not sure if you want to buy the book, well we have added a 'read before you buy' page that will feature chapters or sections from our books. Each month we will add new featured books so you can get a peek and make an informed decision. Any questions, feel free to drop us an email.

ATTMPRESS has signed a contract with Amazon Germany that will make our books available throughout the EU and the UK.! The titles will be listed on Amazon.de and Amazon.uk. Reduced shipping costs should help make our books more viable.  Our titles will start showing up around June 1st.  This gresatly expands our audience and market potential. It is hoped that ATTMP authors will take advantgae of this new opportunity and make new friend across the pond and market their books to aggressively overseas.

Abe March has released his second book with ATTMPRESS,

JOURNEY INTO THE PAST!

When fate decrees that the paths of a vacationing American architectand a retired German businessman cross, the soul-mates embark on ajourney through time that takes them into the past, a journey triggered by a series of mysterious, hidden love notes written centuries before.Would this be the lifetime their love would finally be allowed?

Poetry Book Of The Year

Ramblings Through the Attic of Thought – E. Joyce Moore

SORMAG Blog-The award winning online magazine for readers and writers of multi-cultural literature names Joyce poet of the year!

http://sormag.blogspot.com/2009/05/reader-choice-award-winners-2009.html

Great job Joyce-keep those inspiring poems coming! We are proud to have you as one of our authors.